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Where’s Spot ready to celebrate 40 years

Penguin Ventures and Puffin Books marking milestone anniversary in 2020.

Penguin Ventures and Puffin Books are gearing up to celebrate the 40th anniversary of classic picture book, Where’s Spot?, in 2020.

As part of the celebrations to mark the publication of the original picture book by Eric Hill, Puffin Books will be curating a programme of new  publishing for Spot, including a new lift-the-flap book.

Penguin Ventures is now proactively seeking outstanding new licensees for its Spot consumer products programme. Rainbow Designs has recently been announced as partner for plush, while Dennicci is confirmed for infant apparel.

“We’re delighted to be celebrating another important milestone for one of our much-loved brands,” said Susan Bolsover, licensing and consumer products director at Penguin Ventures. “Spot feels as fresh and relevant to parents and children today as when he was first created by Eric Hill in 1980.

“There is already significant interest shown by licensees for Spot and I’m excited about the opportunities that the anniversary will offer to further elevate this classic character both in the UK and globally.”

Penguin Ventures has planned a series of partnerships and collaborations, with Licensing Works! recently signed as licensing agent for Spot in the US.

The Netherlands, Australia and New Zealand are also key territories for the Spot brand and a live stage show from CDP Kids will bring Spot to life through a series of puppets, stage actors and songs.

Launching later this year, the show will tour Australia before heading to New Zealand in 2020.

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