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Why we’re backing the B&LLAs: Chupa Chups

Perfetti van Melle has designed the menu for next week’s Brand & Lifestyle Licensing Awards.

Perfetti van Melle and its Chupa Chups brand is the latest sponsor of the Brand & Lifestyle Licensing Awards to outline why it was so keen to become involved with the new event.

The company has designed the special menus for next week’s inaugural event at The Dorchester.

Christine Cool, area licensing manager at Perfetti van Melle, told The Source: “It is extremely motivating to hear that the UK licensing industry will now have a platform to recognise excellence of brand licensing execution.

“What makes brand licensing unique is that it needs to be a part of the overall brand strategy as well as a sustainable activity. To get a reward for this honours the work of the brand teams that build those brands over time.”

The Brand & Lifestyle Licensing Awards takes place at The Dorchester, Park Lane on Wednesday, April 20.

Other partners on board include Advanstar/Brand Licensing Europe (headline sponsor), LIMA, Emerald Exhibitions, Brands With Influence, Hallett Retail, Beanstalk, Start Licensing, CPLG, Discovery, Pringles, JCB Consumer Products, Kimm & Miller, Golden Goose, TLC, IFL Science, Happy Jackson, Octane5, Autumn Fair and TLP.

For tickets for the Awards event at The Dorchester, contact Clare Davies on or call 01183 340085.

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