Company is sponsor of the Brand Licensing Ambassador of the Year award.
Octane 5 is the latest sponsor of the Brand & Lifestyle Licensing Awards to outline why it was so keen to become involved with the new event.
The company is sponsoring the Brand Licensing Ambassador of the Year award, which is given to an individual in recognition of their contribution to brand licensing.
“Licensed product has a massive voice in the marketplace,” said Denise Penn, director of business development EMEA at Octane 5. “For a brand, licensed product delivers millions of consumer touch points, and more importantly, ongoing brand impressions.
“It is vital that brands elevate the importance of licensing within their own organisations as not only a vital branding component, but also as a critical compliance function. This strategy must be supported by through leading edge enterprise technology tools and data analytics.”
Denise continued: “We at Octane5 are passionate about Brand Licensing, and feel strongly that the industry should celebrate the hard work undertaken in developing excellent consumer products which deliver a unique brand extension experience.
“We are pleased to sponsor the Ambassador award to recognise some outstanding individual contributions to the brand licensing industry.”
The Brand & Lifestyle Licensing Awards takes place at The Dorchester, Park Lane on Wednesday, April 20.
Other partners on board include Advanstar/Brand Licensing Europe (headline sponsor), LIMA, Emerald Exhibitions, Brands With Influence, Hallett Retail, Beanstalk, Start Licensing, CPLG, Discovery, Pringles, JCB Consumer Products, Kimm & Miller, Golden Goose, TLC, IFL Science, Happy Jackson, TLP, Spring Fair and Perfetti van Melle.
For tickets for the Awards event at The Dorchester, contact Clare Davies on clare@createvents.co.uk or call 01183 340085.
