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Wild + Wolf secures Roald Dahl partnership

Three-year deal sees collaboration with children’s brand Petit Collage across multiple territories.

Gift licensee Wild + Wolf has secured a new partnership between its children’s brand Petit Collage and The Roald Dahl Story Company to develop a range of products based on the author’s classic stories.

Marking the first literary licence partnership for Petit Collage, the splendiforous product collections will distill Roald Dahl’s irreverent and imaginative storytelling across Petit Collage’s toys, gifts and games.

Petit Collage will create puzzles, board games, card games and dice games featuring Quentin Blake’s renowned illustrations for distribution across the UK, Eire, the Channel Islands, the Isle of Man and Europe.

Properties covered will include Matilda, Charlie and the Chocolate Factory, The BFG, James and the Giant Peach, The Enormous Crocodile, The Witches and Fantastic Mr Fox.

The initial collection will launch in autumn/winter 2020 including products such as the Golden Ticket Memory Game, Magnetic Squibbling Board, Trivia Quiz Set, James and the Giant Peach Snap and Matilda Keepsake Puzzle among others.

“Partnering with an evergreen children’s brand like Roald Dahl is a dream come true, and a brilliant fit for Petit Collage,” said Emma Puzey, licensing manager at Wild + Wolf. “The longevity of Roald Dahl’s stories is demonstrated by 50+ years of delighting children and adults with books that have become a childhood staple.

“Petit Collage is in a unique position to offer quality, sincere gifting that pairs well with the respected children’s literature of Roald Dahl and shares in its fun and enthusiasm. Our talented design team will translate the imagination of his iconic stories into engaging toys, games and gifts that bring families together.”

Rebecca French, senior licensing manager at The Roald Dahl Story Company, added: “We are thrilled to be working with Petit Collage and very much looking forward to the launch of the collection of responsibly designed products that are sure to delight our fans.”

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