WildBrain has signed a partnership with Paramount to bring the hit series Sonic Prime to kids’ entertainment channel Nickelodeon.
The agreement will see 22 half-hour episodes and one hour-long special of Sonic Prime come to Nickelodeon in the US and Australia on 7 December, followed by Italy on 23 December. The series will then launch in Germany, Austria, Switzerland, the UK and Ireland in 2025.
“SEGA’s Sonic the Hedgehog is one of today’s most popular entertainment brands,” commented Katie Wilson, vp global sales and acquisitions at WildBrain. “Sonic Prime is a huge hit with fans and a terrific example of how, at WildBrain, we are able to partner with IP owners to drive engagement for brands. With their strong track record of Sonic content across highly popular live-action feature films and their Knuckles series, Paramount is the ideal partner to extend Sonic Prime’s popularity with new audiences around the world on Nickelodeon.”
Layla Lewis, svp global acquisitions and content partnerships at Nickelodeon, continued: “The Sonic the Hedgehog universe has captivated the hearts of millions around the globe. We are thrilled to partner with WildBrain to bring the series to life on Nickelodeon channels, delivering an action-packed experience that will enthrall audiences around the world.”
Ivo Gerscovich, svp and chief business and brand officer of Sonic, head of SEGA Brands, added: “Sonic Prime captivated the Sonic community and audiences worldwide when it was released. Making our content as accessible as possible to our dedicated fanbase is something we always strive for and being able to bring Sonic Prime to more viewers worldwide is the perfect way to make that come to fruition.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
