Agency appointed by Haven Global to represent sibling YouTube stars in EMEA and Russia.
WildBrain CPLG has been signed up by Haven Global to represent sibling YouTube stars, Vlad and Niki, in EMEA and Russia.
The duo – who are aged seven and five – star in one of the world’s fast growing YouTube kidfluencer channels, garnering four billion monthly views.
Originally launched in English in 2018, Vlad and Niki now have 15 YouTube channels across 12 languages and have amassed 90 million subscribers worldwide.
Vlad and Niki’s energetic videos centre on the brothers’ daily adventures which are brought to life with fun special effects and animation, superhero narrative, toy testing and catchy songs.
WildBrain CPLG will work with Haven to build an extensive consumer products programme in EMEA and Russia for the popular duo, covering all merchandise categories and promotions.
“In just a couple of years, Vlad and Niki have established a remarkable international fan-base on YouTube with staggering global reach,” said Maarten Weck, evp and md at WildBrain CPLG. “We’re already seeing a huge amount of interest in this brand so will be moving quickly as we create a licensing programme which captures the fun and family spirit of Vlad and Niki’s much-loved videos for fans across EMEA and Russia.”
Tom Punch, md of Haven Global, added: “Fans worldwide have a remarkable opportunity to watch the boys’ content in their native languages – English, German, French, Spanish, Portuguese, Russian, Arabic and more.
“With an uplift of 40% in views in the last month alone, it is an extremely exciting time for the brand. We are thrilled to be joining forces with WildBrain CPLG to grow the retail and licensing footprint in the region.”
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