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WildBrain CPLG teams with Bravado for Line Friends pop-up

Store features character IPs from Line Friends, Brown & Friends and BT21.

Following the success of the BT21 London pop-up store in May, WildBrain CPLG has joined forces with Bravado for a second time to execute a pop-up store, featuring character IPs from global brands Line Friends, Brown & Friends and BT21.

The pop-up will take place in Camden, London over three weekends, the first of which ran on November 16-17. This will be followed on November 23-24 and November 30-December 1, with the store showcasing a wide selection of products for both Brown & Friends and BT21.

The extensive product range will include apparel, accessories, homeware, gifting and stationery developed by Bravado, as well as featuring ranges from a number of licensees with some products designed exclusively for the event to complement Bravado’s lines.

The pop-up will also have various experiential elements, including photo opportunities and product demonstrations throughout each weekend.

“Leading into the Christmas gifting period, we think it will be great timing to bring new and exclusive products to this extremely engaged fanbase,” said Stacy Scimia, UK category and retail director at WildBrain CPLG.

David Boyne, md of Bravado UK, added: “We are delighted to be working with WildBrain CPLG and Line Friends again and look forward to recreating another incredible pop-up experience.”

Bravado’s BT21 pop-up store in May saw over 12,000 people through the doors across six days.

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