Digital kids’ network and studio to manage Ludorum brand on YouTube.
Digital kids’ network and studio, WildBrain has been appointed to manage and grow the global YouTube audience for Ludorum’s Chuggington brand.
Under the deal, WildBrain will launch a minimum of eight new Chuggington-branded channels across various territories and languages this year to grow the brand’s global reach.
New Chuggington content will be published to WildBrain’s core channels to introduce the brand to new audiences. WildBrain will also manage Chuggington’s existing YouTube channel, along with rights to its branded content.
“Our new collaboration with WildBrain forms part of our global vision for Chuggington, an international brand with extensive digital reach and engagement among viewers and fans across all platforms, in their own languages,” said Nolwenn Meyer, head of marketing at Ludorum.
“YouTube has always been key to Chuggington’s momentum and global reach, and we’re very pleased about this opportunity with WildBrain to further develop our YouTube platforms in key markets. We believe this marks a new direction and exciting times ahead for Chuggington.”
Jack Day, senior partner manager at WildBrain, added: “Chuggington teaches young children valuable life lessons, like the importance of honesty and patience, and this is precisely the type of developmental content that WildBrain is skilled at managing.
“The team at Ludorum has done a magnificent job so far of building Chuggington’s audience, and we look forward to working with them to grow the international reach of this much-loved preschool brand.”