This ad will be closed automatically in X seconds.

WildBrain teams with Samsung TV Plus in Australia and New Zealand

WildBrain is extending its position in kids’ FAST channels through an expanded partnership with Samsung TV Plus.

The company has launched new channels on Samsung’s FAST platform in Australia and New Zealand for Teletubbies, Strawberry Shortcake, Caillou, Sonic and Super Mario.

In addition, 27 new channels for WildBrain properties are planned to launch on Samsung TV Plus in multiple international territories later this year.

Among the channels launching, those coming to Samsung TV Plus in Europe include Strawberry Shortcake (UK) and Sonic (UK, Italy), while in Latin America (Brazil, Mexico), Samsung TV Plus will be the home for dedicated Teletubbies and Strawberry Shortcake FAST channels.

The new channels will add to the 29 channels already on Samsung TV Plus across the US and Canada, UK, France, Germany, Spain and Italy, nearly doubling the number of WildBrain channels on the platform while expanding WildBrain’s FAST audiences in new territories.

“FAST is a cutting-edge and strategic opportunity for IP owners to engage their fans wherever they’re watching, with ‘always on’ channels serving up dedicated, 24-7 streams of content in a curated kid-safe environment,” commented Lara Ilie, vp AVOD and FAST at WildBrain. “We’re delighted to extend our position as the leader in the FAST space for kids’ brands through this expansion of our partnership with Samsung TV Plus.”

Since launching its FAST strategy, WildBrain has driven growth on its channels to 7.5 billion minutes watched in 2023, up from 502 million in 2019.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
The Light Fund
 
The countdown is on to the final fundraising event of 2024 in aid of industry charity The Light Fund, with just two weeks remaining until the popular Southern Quiz Night....
LouisaSkevingtonNHM500x500
 
Louisa joins the Museum as licensing manager, arriving from RSPB where she had managed the licensing programme for the past three years....
LeedsFanatics500x500
 
The partnership will see Fanatics become the exclusive operator of the Leeds United online store, and all official retail locations based across the city including the flagship store at Elland Road....
AudibleCrayola500x500
 
Children's creativity brand, Crayola has teamed with audio storytelling specialist, Audible for a new collaboration to foster creativity....
WBErinMorris500x500
 
WildBrain has appointed licensing executive, Erin Morris to the newly created role of vice president, strategic franchise and retail....
AykroydsPPSA1800x600
 
Aykroyds, Disney, Hasbro, Rainbow Designs and Acamar were among the winners at the Progressive Preschool Awards 2024 yesterday (12 November)....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.