This ad will be closed automatically in X seconds.

William Hunt Savile Row expands brand with tailored new offering

British brand, William Hunt Savile Row has revealed a move into new lifestyle categories including underwear, sleepwear, lounge wear and footwear.

Building on its heritage in formal and evening wear, the William Hunt brand has already successfully extended into casual wear, leather goods and fragrance.

Chris Evans-Pollard, founder of Three60 Brands, has been engaged by William Hunt to manage all brand licensing activity globally and will bring together carefully selected new partners to strategically extend the brand’s presence, as well as overseeing a brand refresh across social and ecommerce.

“As a long-term fan of the brand, it’s a privilege for me to be working with William and the team to consolidate and expand the brand licensing operations,” commented Chris. “Delta Textiles London, a global leader in intimates and apparel will create extensive collections of underwear, loungewear and sleepwear and Chapters Brand Group, the leading UK footwear specialist, will add a formal and casual footwear offering. We expect to announce more exciting new partners soon.”

Antony Nathan, director at Chapters Brand Group, continued: “A global brand worthy of major sports stars and Hollywood icons, William Hunt is well known for its innovative design and we’re delighted to be part of the journey with the new footwear collection.”

William Hunt added: “I am more excited than ever about the future. We are pleased to have appointed Chris to lead our licensing activity and delighted by the success he’s already had in adding two category-leading businesses to our team of partners.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
Ahead of the kick off of the Paris 2024 Olympic Games, Team GB has secured a new deal with UK-based sports memorabilia specialist, Memento Exclusives....
Posh Paws International and its parent company Whitehouse Leisure International will be producing Mr Bean plush for both the retail and amusement/leisure sectors, as well as designing and producing a range of Mr Bean novelty key chains and mugs....
The Unicorn Academy magazine will go on sale in October, hot on the heels of the second drop of the animated series on Netflix and Spin Master's own toy launch for August....
Focus Brands - the brand licensing division of Hela Apparel Holdings - has secured an exclusive long-term licensing partnership with Reebok to design, source and distribute branded outerwear for adults and children in the UK and Europe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.