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Wimbledon limbers up with new retail collection ahead of 2024 championship

The home of the Wimbledon tennis championships, The All England Lawn Tennis Club has unveiled its new retail collection ahead of the 2024 tournament.

The new collection has been designed for both on and off court activities, and includes performance wear and seasonal lifestyle items with strawberries and stripes being recurring motifs, reported The Industry.Fashion.

The latest collection is the largest offering to date, with AELTC looking to capitalise on the current ‘tennis-core’ trend.

“We are delighted to launch the 2024 Wimbledon retail collection, our largest and most varied range to date,” commented Daniel Ashmore, head of retail, merchandise and licensing at AELTC. “In addition to our traditional all-white tennis kit, the collection includes modern athleisurewear, smart-casual garments and accessories; designed and ready to wear both on and off the tennis court.”

Items include classic tennis whites, plus athleisurewear, accessories and a smart/casual range.

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