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Women’s Super League sees 50% revenue boost following Euro 2022 Lionesses win

Women’s Super League clubs saw a 50% revenue increase during the 2022/23 season, according to the Deloitte Annual Review of Football Finance – following on from the England Lionesses’ Euro 2022 triumph.

The report said that clubs delivered an aggregate revenue of £48 million for 2022/23, up from £32 million from the previous season, reported SportsIndustry.biz. The figure is also more than double the £20 million average from 2020/21.

WSL teams generated an average revenue of £4 million in 2022/23, marking an increase on £2.7 million the previous season.

Commercial revenue represented 35% (£17 million) of clubs’ total income, while broadcast revenue accounted for 15% (£7.2 million).

Other findings include an increase in match-day revenue to £7m across the WSL following Euro 2022.

The Deloitte Sports Business Group is now predicting that WSL team revenues will continue their upward trajectory, forecasting average club income to reach £52 million for the 2023/24 season, and £68 million for the 2024/25 campaign.

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