This ad will be closed automatically in X seconds.

World in motion: “The biggest opportunities are always the least expected”

Spotlight Licensing’s Carole Postal on keeping eyes and ears open for new properties and more opportunities for existing licensors.

LicensingSource.net chats to a selection of licensors and agents based outside of the UK to find out their takeaways from 2020, what the biggest challenges and opportunities are for licensing moving forward, their main aims for 2021 and what word they would use to describe business in both last year and this year.

Today, we head to the US to get the views of Carole Postal, president, Spotlight Licensing.

“2020 was all about adapting to the new normal of Zooming and virtual events, but we are looking forward to getting back to the ‘old normal’ once we can.

Our goal [for 2021] is to work with clients, licensees and retail partners in order to stay ahead of the curve when it comes to new opportunities, as consumers and the retail and manufacturing environments adjust and recover from 2020.

The biggest opportunities are always the least expected. We always have our eyes and ears open for great new properties and more opportunities for existing licensors. We have been hearing hints about a Downton Abbey movie sequel, for example, talking to clients about upcoming television seasons for The Last Kingdom and Call the Midwife, and enjoying the recent re-appreciation for Precious Moments as a brand which offers inspiration, hope and togetherness in difficult times.

2020 was the year for ‘humility’ and that is going to be my word for 2021 as well. We’re going to need to remember the lessons learned in 2020 in order to move forward in 2021 with more understanding for what was and what still could be.”

This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Swimmers500x500
 
The dedicated website is open until 3 June, so there is still time to place your bids on a wide range of experiences, products and one of a kind memorabilia....
HeyDuggee500x500
 
BBC Studios has signed a number of new licensing deals for hit preschool brand Hey Duggee, covering the UK and EMEA....
NHM500x500
 
Including Natural History Museum appointing TSBA as its new international licensing agent and BLE closing applications for its popular Retail Mentoring Programme....
Supacult500x500
 
Lines from the Supacult range will be unveiled in the Products of Change Business Lounge during Licensing Expo....
LIntlogo500x500
 
The overall licensing industry has grown by 7.75% since 2019, according to Licensing International's seventh annual Global Licensing Industry Study....
BarbieRubies500x500
 
"This is an exciting next step in our relationship with Mattel as we broaden our representation of their much-loved brands.”...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.