Genius Brands’ Marc Rosenberg on how 2020 was a year of change and breakthrough for the company.
LicensingSource.net chats to a selection of licensors and agents based outside of the UK to find out their takeaways from 2020, what the biggest challenges and opportunities are for licensing moving forward, their main aims for 2021 and what word they would use to describe business in both last year and this year.
Today, we head to the US to get the views of Marc Rosenberg, president of global brands and cmo, Genius Brands International.
“2020 was a year of change and breakthrough for Genius Brands. As did everyone around the globe, our team adapted to working through challenges as we laid the groundwork to become a leader into the future in children’s and family content.
Our production team is moving mountains to develop our Superhero Kindergarten series, starring Arnold Schwarzenegger, while we are thrilled to add Shaq’s Garage, with Shaquille O’Neal starring and executive producing. Our team has also been busy imagining the next chapter in the Stan Lee Legacy through our Stan Lee Universe deal and we have been full speed ahead on rapidly building our Kartoon Channel App. We have also acquired Chizcomm/Beacon Media.
The key retail challenge has been made very clear. We are in transformational times, with more and more buying migrating to online. Fortunately, the remaining retailers have done a remarkable job meeting their customers’ needs.
The upcoming year will be exciting as we have the chance to extend the online plays being made, while optimistically getting people back in the stores where we can reignite much of the retail and experiential magic in and out of aisle. Words of the year – 2020, ‘mind-numbing’; 2021, ‘transformational’.”
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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