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World in motion: “We closed out 2020 better than expected”

One Animation’s Sashim Parmanand on the key reasons the company saw success last year and the challenges going forward. chats to a selection of licensors and agents based outside of the UK to find out their takeaways from 2020, what the biggest challenges and opportunities are for licensing moving forward, their main aims for 2021 and what word they would use to describe business in both last year and this year.

Today, we head to Singapore to get the views of Sashim Parmanand, ceo, One Animation.

“COVID-19 was definitely a catalyst in terms of driving business to become more digital than ever before.

At One Animation, we closed the year better than expected for a few key reasons: a focus on animation, we have a large technology team which helped us make a seamless transition to the work from home model; focus on ecommerce, developing a range of toys (including plush) for sale at Amazon and in the US; focus on gaming, renewing our partnership with SEGA/GoGame; and focus on digital distribution, with our Oddbods channels on YouTube amassing a cumulative 24 million subscribers and 21 billion views.

One of the biggest opportunities for brands is building a strong DTC presence – it’s a chance to really ‘know’ who your customers are and create products and services that they are really looking for.

A major challenge is the uncertainty surrounding traditional business models and assessing how to understand long-term consumer behaviour after the changes brought about by COVID-19.”

This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.

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