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Wow Stuff and Aardman team on new MovieMates initiative

Wow Stuff and Aardman have today (2 March) confirmed a new collaboration on a global consumer products initiative called MovieMates.

MovieMates – which will launch with blockbuster franchise, Jurassic World – are a range of collectable highly detailed and articulated action figures, mounted on a non-removable ‘film rig’ that comes with a free app.

Using the figure/s and the stop-motion app, kids and kidults can recreate movie scenes or make new ones of their own. ‘Start making movies within 60 seconds’ is the premise with the easy to use toys and app.

“Kids are massive content creators, just look at YouTube and the rise of the kidfluencers who love sharing their homemade videos,” commented Kenny McAndrew, head of licensing at Wow Stuff. “From unboxing of latest toys to the creation of mini movies using off the shelf toys, there is a clear opportunity to give them branded assets that they could never normally access.

“MovieMates also allows kids to show off their movie creations on social media without having to be the star of the show – their art, their movie is the star and they are the producer and director. Available within the app are official Jurassic World backgrounds, special FX sounds and stickers – and more great brands will follow.”

Rob Goodchild, commercial director at Aardman, continued: “We are committed to inspiring the next generation of movie-makers and creating the tools to help everyone unlock their creative potential.

“This is a great example of two innovative businesses coming together to create something special, combining our unrivalled expertise in stop-motion animation and interactive production with Wow! Stuff’s ability to create and market leading-edge toys. Making films is great fun and rewarding, and anyone can give it a go.”

MovieMates will launch in July with the Jurassic World franchise and is distributed and marketed in the US by JAKKS Pacific and in the rest of the world by Wow Stuff.

Wow Stuff has also signed other tier one licensed brands launching globally later on in 2022.

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