Mojo Nation teams with Magic Light Pictures for toy & game designer initiative.
Toy and game designer body Mojo Nation has teamed up with Magic Light Pictures to launch The Gruffalo Design Challenge.
The initiative will see a range of toy and game designers tasked with coming up with new play concepts for The Gruffalo brand. Delegates will present their ideas to Magic Light Pictures, which will then develop the best ideas further with an eye to launching new product.
The first part of The Gruffalo Design Challenge will take place on September 11 at Chessington World of Adventures Resort. Delegates will attend a conference designed to immerse them in The Gruffalo brand and its values. They will also be given a digital pack containing a raft of assets they can use when creating concepts.
Designers will then have two weeks to develop their Gruffalo toy or game concepts before presenting them to Magic Light at its London office on September 25-26.
Daryl Shute, brand director at Magic Light Pictures, commented: “At Magic Light we love innovation and originality but it can be a struggle to maintain the brand values while creating new offerings.
“This Design Challenge is a really exciting way to bring some new minds into the world of The Gruffalo and see what they come up with.”
Billy Langsworthy, co-founder of Mojo Nation, added: “The Design Challenge is a different approach to launching licensed product than the usual routes, but Magic Light Pictures has consistently proved itself to be one of the most innovate brand owners around and we’re excited to see what new Gruffalo toys and games arrive off the back of it.”
The Gruffalo Design Challenge is exclusive to Mojo Nation members. If you’re a designer and you’d like to come along to The Gruffalo Design Challenge – or for further information on Mojo Nation – email billy@mojo-nation.com.
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