New global toy company, Wyncor has secured a new deal with Carrefour which will see a collectable Miraball line launched across its stores in Europe in September.
Miraball is a collectable toy featuring two ‘little and legendary’ surprises for under $10.
Utilising new patented technology, the 2¾-inch diameter colourful blind pack ball reveals three secrets. Beneath the wrap is a vibrantly painted metal dangler ball. When opened, a large hidden plushy charm expands to over four inches in diameter, thanks to the innovation of ultra-shrinkable memory foam plush.
Across Europe, Carrefour will carry the complete range of Miraball toys featuring some of the world’s most popular brands. The line currently includes Paramount’s Teenage Mutant Ninja Turtles and SpongeBob SquarePants, Spin Master’s PAW Patrol, Hasbro’s Peppa Pig, My Little Pony, Transformers, and Monopoly; Miraculous Corp’s Miraculous, and Emoji, with eight collectable balls for each brand.
The launch will be backed by a month-long TV advertising campaign on TF1 that will run three times daily during weekends.
“As a new toy company with a mission to offer speed and flexibility to retailers and partners, best-in-class product development for alignment with partners’ IP content, and premium quality and innovative products to consumers, we couldn’t be more excited that our first patented product, the Miraball, has been an astounding success,” commented Julian Jacob, ceo at Wyncor. “With our brand-new line of Miraball toys featuring some of the world’s most in demand brands, we are delighted to work with Carrefour to bring this innovative toy line to fans across Europe starting from September.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
