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Xilam adds brace of agents for Oggy & the Cockroaches

Brand Focus will lead licensing drive in the UK; 20tooLicensing on board for Middle East.

Xilam Animation has welcomed a further brace of agents to represent its Oggy & the Cockroaches brand in key territories.

Brand Focus will lead the licensing programme in the UK, while 20tooLicensing is on board for the Middle East.

The two new agents join Xilam’s existing global roster including Discovery Kids (Italy), IMC Licensing (Latin America), Active Merchandising (Germany); brand4rent (Russia), Empire Licensing (South-East Asia) and Dream Theatre (India).

Marie-Laure Marchand, svp of global licensing at Xilam, said: “We are thrilled to be working with Brand Focus and 20tooLicensing, enabling us to expand Oggy & the Cockroaches in these key markets.

“The international growth of the brand is a major strategic priority as we launch the show’s new 78 x seven-minute episodes this month.”

In the UK, Oggy & the Cockroaches has been sold to Nickelodeon and Netflix, while Middle East broadcasters include Cartoon Network Middle East, ejunior, Gulli Bil Arabi, Netflix, Amazon and Iciflix.

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