Traffic increased by 44% and received almost 4bn views in 2018, with US visits doubling.
Xilam Animation has reached a major milestone in its digital growth – notching up 10 billion total views across its YouTube videos as of December 31, 2018.
The achievement underscores the rapid growth of Xilam’s digital offering, with a 44% increase in traffic (number of videos viewed) across its YouTube programming, resulting in a total of almost four billion views in 2018 that was driven by strong momentum in the US (+100%).
The increased traffic is also reflected in the number of subscribers to Xilam channels, which grew 162% to reach 6.3 million at the end of 2018 (vs. 2.4 million at end 2017).
Revenue from YouTube is set to represent 10% of Xilam’s turnover for fiscal year 2018, a share that is expected to further expand in 2019 as the company looks to increase its traffic further.
Plans for this year include the launch of a dedicated Paprika channel aimed at a preschool audience, plus the arrival of a localised Oggy and the Cockroaches channel in India.