This ad will be closed automatically in X seconds.

Xilam Animation hits 10 billion views on YouTube

Traffic increased by 44% and received almost 4bn views in 2018, with US visits doubling.

Xilam Animation has reached a major milestone in its digital growth – notching up 10 billion total views across its YouTube videos as of December 31, 2018.

The achievement underscores the rapid growth of Xilam’s digital offering, with a 44% increase in traffic (number of videos viewed) across its YouTube programming, resulting in a total of almost four billion views in 2018 that was driven by strong momentum in the US (+100%).

The increased traffic is also reflected in the number of subscribers to Xilam channels, which grew 162% to reach 6.3 million at the end of 2018 (vs. 2.4 million at end 2017).

Revenue from YouTube is set to represent 10% of Xilam’s turnover for fiscal year 2018, a share that is expected to further expand in 2019 as the company looks to increase its traffic further.

Plans for this year include the launch of a dedicated Paprika channel aimed at a preschool audience, plus the arrival of a localised Oggy and the Cockroaches channel in India.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
 
“There will be no shortage of toys in the UK,” says md Gary Grant....
 
Agency to manage licensing for Pantone and Tokidoki in Spain and Portugal....
 
Range of infant educational toys and a nursing line planned under Chicco brand....
 
New show is a “magnificent concept” says Vickie O’Malley from Rockpool Licensing....
 
First issue of the year is packed full of exclusive content, covering all areas of the industry....
 
Well respected exec takes on newly created role of head of retail at the agency....
Get the latest news sent to your inbox
Subscribe to our daily newsletter