This ad will be closed automatically in X seconds.

YouTube Kids app arrives in UK & Ireland

Local channels such as Little Baby Bum, Teletubbies and Morph all featured.

A raft of children’s brands are set for further exposure online, with the launch of the YouTube Kids app in the UK and Ireland.

Properties including Teletubbies, Wallace and Gromit and Morph, are lining up alongside digital brands such as Little Baby Bum and Talking Tom on the new platform, which had its official launch event yesterday (November 22).

The child-friendly service went live in the US nine months ago, and since then more than ten million American parents have downloaded the app.

It is free to download for iOS and Android devices, but will feature ads running in between the videos.

According to The Guardian, in October 20 of the 50 most popular YouTube channels were aimed at children. Those 20 channels generated more than 5.2 billion video views in that month.

Homegrown British channel Little Baby Bum is leading the way, with 428.5 million views in October – making it the third biggest channel on YouTube overall.

In addition, the channel has just overtaken One Direction as the most watched British channel of all time. Its Wheels on the Bus compilation also recently overtook Gangnam Style by Psy as the biggest YouTube video by watch time.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.