Video for Christmas single notches up a quarter of a million views in 18 hours.
Eight year old YouTube star, Tiana – who hosts the popular Toys AndMe channel – is on track for chart success with her Christmas single if early views on the platform are anything to go by.
Snowflakes was released on November 18 – and in the space of just 18 hours, the video notched up a quarter of a million views on YouTube.
This is a record entry for a YouTube Christmas release.
The single was written and produced by Those Licensing People and is in aid of the KidsOut and Rainbow Trust charities.
TLP is also handling the licensing programme for the Toys AndMe brand, with deals already secured for apparel with Fashion UK.
Around 20,000 digital downloads are needed to put the single into the top 20.