ZAG launches first global QSR promotion with Burger King on Miraculous

ZAG has partnered with Burger King on a global QSR promotion that features collectable premiums from Miraculous – Tales of Ladybug and Cat Noir with purchase of a King Jr. Meal.

ZAG’s global promotion with Burger King first launched internationally across Europe, Latin America, MENA and Pacific Asia on 17 January, and in France on 24 January. The US is scheduled to launch on 24 March in approximately 7,200 participating Burger King restaurants.

The promotion features six branded premium items featuring characters from Miraculous – Tales of Ladybug and Cat Noir, including two Ladybug and Cat Noir eye masks, two character light-ups featuring Tikki and Phlagg, and two keepsake boxes, featuring Marinette and Adrian.

Guests of Burger King will receive one premium item in each King Jr. Meal purchased while supplies last. Miraculous – Tales of Ladybug and Cat Noir will also be featured on packaging, POP and digital/TV ads.

“Our exclusive and first QSR programme with Burger King restaurants worldwide offers a tremendous opportunity for ZAG to further the global awareness for Miraculous – Tales of Ladybug and Cat Noir, and gives our young fans around the globe another chance to engage with the brand as we head into a year of major growth with new products debuting at retail, a new season of the series in production, and the debut of our US$100+ million animated feature,” commented Julian Zag, evp global operations and head of consumer products at ZAG.

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