Brand & Lifestyle Licensing Awards 2021: The Winners
Brand licensed products, properties and retailers were rewarded at a memorable awards event.
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Hasbro partners with Skinnydip London on nostalgic Furby collection
"We are thrilled to partner with Skinnydip to bring back a 90’s icon with this fun and playful collection."
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First ever officially licensed Warhammer 40,000 plush arrives
Entertainment merchandise specialist Koyo and Games Workshop have expanded their partnership.
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Tiny Tatty Teddy brand partners with neonatal charity, Ickle Pickles
The partnership will involve joint marketing campaigns across social media, starting with a campaign around World Prematurity Day on 17 November.
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B.O.T. and the Beasties agrees new publishing deals
Brands with Influence welcomes Sweet Cherry Publishing and Immediate Media to the line-up for CBeebies series.
LicensingSource chats to head of global licensing, Emily Aldridge on how the gifting specialist is driving forward thanks to local market knowledge and its unique product strategy.
Start Licensing's Ian Downes visits the vibrant and bustling area of London that is Covent Garden and finds some strong examples of focused licensing.
LicensingSource takes a trip back to the 1990s and finds out how the decade is continuing to influence licensing and merchandising programmes.
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Laura Ashley partners with a designer women's label for first time
The brand has teamed with New York-based ready to wear label Batsheva for the launch of an exclusive limited edition collection in the UK and the US.
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Hasbro honours UK licensees and retailers at Partner Day
As part of the event, Hasbro UK handed out a number of accolades as part of its Partner Awards.
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MDR Brand Management unveils new Amy Winehouse partnerships
New deals will aim to bring Amy's aesthetics and personal values to life through new footage, a curated exhibition and a series of consumer products.
