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Brand and Lifestyle Licensing Awards

The Brand & Lifestyle Licensing Awards reward excellence in product innovation, brand licensing management as well as retail execution within the ever evolving brand and lifestyle licensing arena . They are owned and organised by Max Publishing which has a pedigree in licensing with the The UK Licensing Awards, The Licensing Source Book and

The winners of the awards will be revealed at a lavish afternoon event held on Thursday 25 April 2024 at The Nine Kings Suite at the Royal Lancaster Hotel in London, that will be attended by over 425 retailers, licensees, brand owners and representatives.

To attend the event, you can book using our secure online portal Alternatively contact our ticket office, Createvents, using

The 2024 awards are now open for entry. The entry for the B&LLA’s is free and entirely online, with a closing date of 4 March 2024.

For information on sponsorship for the 2024 awards contact Ian Hyder or Rob Willis on 0207 700 6700 or via  or

You can see the social media action on Twitter – @LicensingAwards 
For a taste of the Awards, visit the B&llas photo gallery which always makes for fun viewing, head HERE.