2021 Licensing International France Awards winners unveiled

Virtual event brings together almost 250 industry executives from France and around the world.

The winners of the 2021 Licensing International France Awards were unveiled last night (4 March) in a first-for-the-French-industry, live, virtual event that brought together nearly 250 industry executives from France and around the world.

The event – hosted by Christophe Drevet of CDR Strategy and Licensing International France’s Florence Ayem and Laurent Taieb – saw Jeanne Balédent (Wildbrain CPLG) named the first-ever French Rising Star.

The ceremony was sponsored by Cuservi and Dependeable Solutions, as well as supported by Actukids and Brand Licensing Europe.

The 12 Awards winners were selected from among the 104 submissions received, an increase of 30% vs last year.

The 2021 Licensing International France Awards winners are:

Best Licensed Product – LEGO for the Super Mario Construction range.

Best Retail or Digital Activation – PicWicToys for We need to find Santa Claus.

Best Promotion or Event – Warner Bros. Consumer Products for the LU x DC Comics x Funko activation.

Best Licensed Collaboration – Crunchyroll for the Captain Tsubasa x French Football Federation.

Best Digital Brand – Super Mario (Nintendo).

Best Entertainment Brand – Harry Potter (Warner Bros. Entertainment).

Best Sports Brand – National Basketball Association.

Best Licensee – Funko.

Best Celebrity, Corporate or Lifestyle Brand – Koh-Lanta (TF1 Licences).

Best Licensor or Licensing Agency – The Pokémon Company International.

French Rising Star – Jeanne Balédent, Wildbrain CPLG.

In addition to the winners above, Licensing International France also extended a special mention to the following entries that, while not winning an award, still captured the attention of the judges.

Licensing International France Crushes:

  • Barbapapa x Merci collaboration (TF1 Licences)
  • The Bureau – The Deep Game (Dama Dreams)
  • Label Chaussette x RATP la ligne – socks line
  • Find Me in Paris – launch of the score with Wagram Music

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