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2K builds with BRIDGE for EMEA promotion opportunities

Brief includes NBA 2K, WWE 2K and Borderlands video game franchises.

Partner marketing expert BRIDGE has been appointed by video games publisher 2K to promote several of its leading franchises, including NBA 2K, WWE 2K and Borderlands, across EMEA throughout 2020/21.

BRIDGE will now aim to source and secure influential brand partners across the region, with creative opportunities including in-game integration, brand collaboration and sponsorship.

In addition, BRIDGE will use its bespoke brand matcher software – alongside AI-powered insight and research tools – to meet 2K’s needs for best-in-class brand partnerships.

“NBA 2K, WWE 2K and Borderlands are three of the bestselling video game franchises on the market, each bringing vast opportunity for unique, integrated partnerships that will engage customers and grow brand loyalty,” said Rich Barnes, ceo at BRIDGE. “We want to begin conversations with brands that are seeking to align themselves with a premier publisher and gain access to vast global audiences.”

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