WarnerMedia Global Brands and Experiences is reminding the world that Tweety is no ordinary canary by launching an 80th anniversary celebration on a global scale.
One of Looney Tunes most beloved characters, WMGBE has commissioned a diverse group of artists worldwide to design 80 original murals reflecting Tweety’s rich history and dynamic personality.
The 80 Years of Tweety campaign kicked off at SXSW 2022 in Austin on 11 March, where the first group of murals made their debut.
The anniversary honours will continue throughout the year across the Studio with new Tweety content from HBOMax, WarnerMedia Kids & Family, along with new themed experiences and collections from Warner Bros. Consumer Products. The celebration will culminate on Tweety’s birthday on 21 November 2022.
The murals will appear in the US, UK, France, Germany, Poland, Spain, Italy Mexico, Brazil, United Arab Emirates and more. In the US, Tweety murals will be seen in more than 30 cities.
Tweety’s signature yellow colours runs through the designs of the murals, but the artists’ different styles will make each one unique. Artists have been selected through the lens of diversity across different countries, artistic mediums and expressions, ethnicities, genders and sexualities.
“For 80 years, Tweety has marched to the beat of his own drum, inherently representing what it means to be unapologetically yourself,” commented Pam Lifford, president, WarnerMedia Global Brands and Experiences. “His endearing personality has made him a pop culture favourite and he’s known for making appearances in the most unexpected ways.
“As a key member of the Looney Tunes franchise, we definitely wanted to celebrate Tweety’s 80th in a big way and are excited for the year-long celebration ahead. Keep your eyes out for him to pop up anywhere, from fashion to collectables and more.”
Collaborations have already been confirmed with Loungefly for two new Tweety-inspired products, as well as Ugly Dukling Beauty with a limited edition collection of 3D magnetic eyelashes featuring a special dose of Tweety.
There is also a Tweety’s 80th Mural Collection available on WBCP’s Looney Tunes shop. The range is set to feature a number of the 80 Tweety-inspired mural designs on a selection of merchandise and apparel.
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