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Aardman adds first licensing partners for Robin Robin

Macmillan Children’s Books and Aurora World on board for new animated musical special.

Aardman has revealed the first licensing partners for its upcoming animated musical special, Robin Robin.

Macmillan Children’s Books has acquired worldwide rights in all languages for a range of children’s books associated with the new film. The publishing range – which will launch in autumn 2021 – will include a classic picture book, film tie-in picture book and range of activity and novelty books.

Alongside the publishing programme, Aardman has appointed Aurora World as master toy partner, which will be developing the plush version of Robin Robin to be launched alongside the publishing and film premiere in autumn 2021.

Robin Robin is a 30-minute festive holiday special which is currently in production at the Aardman studios in Bristol. It is due to launch on Netflix in November 2021 and features the voices of Gillian Anderson, Richard E. Grant, Adeel Akhtar and Bronte Carmichael.

“To be working with Aardman on Robin Robin is a dream come true; their unique voice, attention to detail and the exuberance and joy with which they approach storytelling is perfect for the printed page, and we are excited to be working in partnership to create what are sure to be classics of the future,” said Stephanie Barton, publisher, picture books, brands and classics at Macmillan Children’s Books.

Martin Ringer, sales director at Aurora World, added: “We have built a great relationship working with Aardman to develop Shaun the Sheep plush products over recent years.

“The opportunity to broaden our relationship and be involved in the development of plush for Robin Robin is incredibly exciting and we look forward to delivering some beautiful product for this wonderful property.”

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