This ad will be closed automatically in X seconds.

Aardman and RSPB extend Robin Robin partnership

Aardman is continuing with its partnership with nature conservation charity, the RSPB – with Robin Robin returning to nature reserves this winter.

Following its partnership in November 2021 to celebrate the launch of the festive holiday short film Robin Robin, the partnership aims to inspire families to discover robins and other wildlife around them.

This year, the partnership with Aardman and Netflix has been extended to host bespoke Robin Robin adventure trails on over 30 of its nature reserves around the UK. These fun-filled trails will allow the whole family to experience the festive joy of Robin Robin, all while spending time in the great outdoors.

Running until 8 January, young adventurers will be able to pick up their own special activity pack and follow the Robin Robin trail. The activity pack will be filled with fun things to help families make the most of their sneak around RSPB nature reserves and discover more about the nature that lives there.

Audio trails will also be available at some RSPB nature reserves, voiced by Bronte Carmichael, the voice actor for Robin Robin. Other activities on offer will include storytelling events and robin themed crafts.

RSPB nature reserves with shops will have Robin Robin books, soft toys, felt sets, an exclusive Robin Robin pin badge and products on offer to help families look after robins and other wildlife at home this winter.

“We are so excited to be working with Aardman and Netflix again to celebrate the festive magic of Robin Robin,” commented Rachel Dee, RSPB visitor experience and event manager. “Our exciting trails will allow families to go on their own sneak adventure and immerse young adventurers in the Robin Robin story and bring it to life amongst nature. We hope the film and our trails can inspire everyone to discover robins and other wildlife near them and get outside in nature.”

Dan Ojari and Mikey Please, co-creators and directors of Robin Robin, continued: “That Robin might help our younger audience engage with wildlife, getting them away from screens and out into the wonderful world of actual nature, is a fabulous result to come from years of moving tiny puppets bit by bit by bit. In this critical time, when the irreplaceable value of nature is evermore under threat, it is our continued honour to stand by and support the RSPB.”

The Robin Robin licensing range continues to grow with new titles from master publisher Macmillan Children’s Books; a plush from master toy partner Aurora; a needle-felting kit from The Makerss; greeting cards and stationery from Museums & Galleries; a picture disk vinyl from Lakeshore Records; an advent calendar from Flametree; and POD range from Threadless.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Mattel_OG
 
Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
FiveNightsFreddy500x500-500x500
 
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
J.G
 
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Hasbro_music
 
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
 
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Brawl_Stars
 
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.