Aardman’s presence at this week’s Licensing Expo brings focus to the studio’s growing portfolio of US-based attractions.
Minnesota Children’s Museum has joined forces with the studio to develop a new touring exhibit – Shear Genius – debuting at the museum on 28 May ahead of a national US tour. This will be Aardman’s first US touring exhibit.
In addition, Aardman has partnered with Electric Gamebox to create its first immersive gaming experience. Shaun the Sheep and the Mossy Bottom Farm Championsheeps opened in four UK venues in 2021 with two more venues planned this summer, plus eight venues in the US and another three opening this year. There are further plans to expand the experience in Europe.
The award winning 4D theatre experience – The Bear and The Squirrel – is now featured at attractions across the US, while a new Shaun the Sheep: Immersive Experience is in development. The R&D project has allowed the studio to creatively explore and develop its characters in new worlds within a real-time engine, and it is excited to discuss it with potential partners.