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Aardman sculpts new deal with Flair for Plasticine

Aardman has inked a new two-year deal with Flair GP which will see the introduction of new licensed lines to the Plasticine collection.

The partnership will see two of Aardman’s popular animated characters – Shaun the Sheep and Morph – welcomed to the heritage collection.

Available from July, the sets will offer children hours of creative play, allowing them to recreate the characters in the modelling material.

The first addition will be the Plasticine Shaun the Sheep Farmyard, followed by the Plasticine Morph Animation Maker.

“We are so excited to announce this incredible partnership with Aardman,” commented Iulia Toader, marketing manager at Flair GP. “Aardman traditionally use modelling clay for their animations, and the most famous modelling material on the market is Plasticine – so there couldn’t be a better synergy between the brands. We know these lines are going to be a real hit with children and their families.

“The lines will launch during the summer holidays, and with it will come a marketing drive to raise further awareness among children and their parents, to ensure their success at retail.”

Adam Vincent-Garland, business development manager at Aardman, added: “We’re delighted to be working with Flair GP on these new Plasticine lines. Modelling is integral to the history of Aardman and our best-loved animations, so it really is a fitting partnership – and one that we hope will inspire the next generation of 3D modellers and animators.”

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