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Aardman strengthens Shaun the Sheep ‘One Farm’ initiative

Aardman has revealed two major new partnerships with nationwide not for profit alliance Veg Power and Willsow plantable books as part of its Shaun the Sheep One Farm initiative.

Shaun the Sheep: One Farm utilises Shaun’s authentic link to the great outdoors, sustainable living and food to encourage participation in activities that will enhance and sustain our own world and lives.

Willsow will be launching a Plantable Children’s Book with a Shaun the Sheep story adapted from the ‘Baa-garita’ episode from series six. The product will be available across a variety of retail outlets including garden centres, gift shops, book stores and independents from Monday 9 October.

The book will join Willsow’s existing product range and will be the company’s first venture into character licensing.

Meanwhile, the new Shaun the Sheep Eat the Rainbow partnership with Veg Power – which launched with a pilot scheme in Lambeth, London at the end of September – is a programme dedicated to inspiring kids and their families to eat more vegetables through the use of fun and engaging resources.

This will be delivered through an integrated primary school and families programme which will encourage children to eat a greater volume and variety of vegetables by adding one new vegetable at a time starting with peppers, until they have a rainbow of different vegetables in their diet.

“Shaun has starred in over 170 episodes, two half hour specials and two feature films… and even flown around the moon on the Artemis 1 space mission… but closer to home, we are delighted that Shaun has become a champion for change and a sustainability ambaaa-ssador for our planet,” commented Rachael Peacock, senior brand manager at Aardman. “Environment and Sustainability is a real focus for Aardman and we have recently published our commitment to become a more sustainable studio.

“We are really excited to extend our One Farm programme with Willsow and Veg Power to raise awareness around the importance of naturally grown produce and eating a healthy diet. We have One Farm, let’s flock together to look after it.”

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