This ad will be closed automatically in X seconds.

Aardman strengthens Shaun the Sheep ‘One Farm’ initiative

Aardman has revealed two major new partnerships with nationwide not for profit alliance Veg Power and Willsow plantable books as part of its Shaun the Sheep One Farm initiative.

Shaun the Sheep: One Farm utilises Shaun’s authentic link to the great outdoors, sustainable living and food to encourage participation in activities that will enhance and sustain our own world and lives.

Willsow will be launching a Plantable Children’s Book with a Shaun the Sheep story adapted from the ‘Baa-garita’ episode from series six. The product will be available across a variety of retail outlets including garden centres, gift shops, book stores and independents from Monday 9 October.

The book will join Willsow’s existing product range and will be the company’s first venture into character licensing.

Meanwhile, the new Shaun the Sheep Eat the Rainbow partnership with Veg Power – which launched with a pilot scheme in Lambeth, London at the end of September – is a programme dedicated to inspiring kids and their families to eat more vegetables through the use of fun and engaging resources.

This will be delivered through an integrated primary school and families programme which will encourage children to eat a greater volume and variety of vegetables by adding one new vegetable at a time starting with peppers, until they have a rainbow of different vegetables in their diet.

“Shaun has starred in over 170 episodes, two half hour specials and two feature films… and even flown around the moon on the Artemis 1 space mission… but closer to home, we are delighted that Shaun has become a champion for change and a sustainability ambaaa-ssador for our planet,” commented Rachael Peacock, senior brand manager at Aardman. “Environment and Sustainability is a real focus for Aardman and we have recently published our commitment to become a more sustainable studio.

“We are really excited to extend our One Farm programme with Willsow and Veg Power to raise awareness around the importance of naturally grown produce and eating a healthy diet. We have One Farm, let’s flock together to look after it.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.