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Aardman welcomes new digital partners for Shaun the Sheep

Brand continues to flourish following success of Farmageddon movie, plus launch of sixth series earlier this year.

Aardman has welcomed a number of new digital partners to the Shaun the Sheep licensing programme.

The moves follow on from the success of A Shaun the Sheep Movie: Farmageddon, plus the launch of the sixth series earlier this year. Episodes are now broadcast in 170 territories worldwide.

Back in March, Baidu brought characters from A Shaun the Sheep Movie: Farmageddon to Facemoji Keyboard users worldwide and Baidu IME users in China. Downloads totaled over two million in the first month after launch.

Meanwhile, Aardman has secured a global publishing deal for adventure game, Home Sheep Home: Farmageddon for Nintendo Switch. This forms part of a multi-game deal with Hatch Kids, available on android platforms.

Launching this month, Shaun and his flock take a plot of land within Sandbox, a user generated blockchain metaverse – developed by Pixowl – which will give users the chance to visit, engage and create within a specially curated Shaun the Sheep world.

One of the world’s largest HTML5 game platforms, Azerion will be remastering the popular suite of Shaun the Sheep Championsheeps games, launching in July. In addition, also in HTML5, Shaun is chalking his cue for Cool Games’ in August, in an all new pool game, Shaun the Sheep Pool.

Finally, Atari has signed a global deal with Roller Coaster Tycoon Touch. In November, players will be able to welcome unique, personalised Shaun the Sheep attractions to their parks. These will include themed rides, entertainers, park accessories, cafés and a ‘Sheep frills’ coaster.

“Shaun the Sheep fans around the world are a sophisticated bunch, and we’re delighted that we have found new ways for them to engage with their favourite character,” said Rob Goodchild, commercial director at Aardman. “This is a complementary set of partnerships that will greatly increase our brand presence within the interactive and gaming spaces.”

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