All3Media underlines licensing aims with new vp commercial licensing role

Independent TV distributor, All3Media International – which represents the smash hit, The Traitors – has promoted Jane Sharp to the new role of vp commercial licensing.

Jane (pictured) was previously formats commercial manager. In her new role – which sits in the company’s formats team – she will be responsible for all the offscreen exploitation of All3Media International’s brands; managing licensing deals and agency partnerships across brands such as The Traitors, original five-letter word game Lingo, popular classics such as Catch Phrase, beloved drama All Creatures Great and Small and the UK’s leading drama export Midsomer Murders.

Product deals for The Traitors already confirmed include a board game and card game for the UK and Ireland.

In addition, Jane has also previously delivered a raft of new product activation from across All3Media International’s game show and drama catalogue including board game, card game and an app deal for Catch Phrase; a number of interactive deals for The Cube including Nintendo Switch console game and a free-to-play app; and a VR deal for Don’t Scream; a book deal with Penguin Random House for wordplay game Lingo; and additional publishing deals for Midsomer Murders and All Creatures Great and Small.

“All3Media International’s catalogue is brimming with so many iconic and exciting global brands with evergreen potential,” commented Jane. “We’ve already had such a great start to the year with The Traitors board and card games making an undeniable impression in the licensing market, and I am very excited to share with retailers, licensors, buyers and fans the incredible new opportunities and products All3Media International can bring to the licensing world.”

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