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Amazon Prime Day will be ‘$15bn 48-hour bonanza’

UK shoppers alone will splash out £1.4 billion, according to ParcelHero.

This year’s Amazon Prime Day event (21-22 June) will see shoppers splurging at least $14.9bn, according to ParcelHero.

The ecommerce delivery expert says this year’s Amazon’s Prime Day event is set to break all records. It forecasts last year’s $10.4bn (£7.37bn) Amazon spending spree will rise 44% to $14.9bn (£10.56bn), with Brits alone set to spend a whopping £1.4bn ($1.98bn).

“Traditionally, Amazon Prime Day sales have jumped by around 55% every year,” commented David Jinks, head of consumer research at ParcelHero. “We also know that many people who remained employed during the long lockdowns have some serious money burning a hole in their wallets and purses.

“However, we must also be realistic. Last year’s Prime Day was in October, ideally placed for the beginning of Christmas shopping and at a time when many countries were still in full lockdown. This year, it kicks off on 21 June – the earliest date ever – and the High Streets have reopened. With that in mind, we’re being a little cautious with our forecast this year and predict a ‘mere’ 44% growth in spending over the two days.”

David continued: “ParcelHero’s exclusive research reveals that UK customers splashed a huge £18.78bn ($26.5bn) on Amazon over the course of last year and over £1bn ($1.41bn) during the two-day event itself. This year, spending looks set to rise to an enormous £1.4bn ($1.98bn) over the Prime Day event for the first time.”

ParcelHero also believes that other ecommerce sites will enjoy a knock-on effect from the Prime Day activity.

“Last year, online sales on non-Amazon sites grew by 69% globally on the first day of the sale.  According to Adobe Digital Insights, large retailers also experienced up to 50% increased sales in the days following the last Prime Day – presumably as shoppers searched the web for items they couldn’t find in Amazon’s sale,” David continued.

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