This ad will be closed automatically in X seconds.

Amazon Prime Day will be ‘$15bn 48-hour bonanza’

UK shoppers alone will splash out £1.4 billion, according to ParcelHero.

This year’s Amazon Prime Day event (21-22 June) will see shoppers splurging at least $14.9bn, according to ParcelHero.

The ecommerce delivery expert says this year’s Amazon’s Prime Day event is set to break all records. It forecasts last year’s $10.4bn (£7.37bn) Amazon spending spree will rise 44% to $14.9bn (£10.56bn), with Brits alone set to spend a whopping £1.4bn ($1.98bn).

“Traditionally, Amazon Prime Day sales have jumped by around 55% every year,” commented David Jinks, head of consumer research at ParcelHero. “We also know that many people who remained employed during the long lockdowns have some serious money burning a hole in their wallets and purses.

“However, we must also be realistic. Last year’s Prime Day was in October, ideally placed for the beginning of Christmas shopping and at a time when many countries were still in full lockdown. This year, it kicks off on 21 June – the earliest date ever – and the High Streets have reopened. With that in mind, we’re being a little cautious with our forecast this year and predict a ‘mere’ 44% growth in spending over the two days.”

David continued: “ParcelHero’s exclusive research reveals that UK customers splashed a huge £18.78bn ($26.5bn) on Amazon over the course of last year and over £1bn ($1.41bn) during the two-day event itself. This year, spending looks set to rise to an enormous £1.4bn ($1.98bn) over the Prime Day event for the first time.”

ParcelHero also believes that other ecommerce sites will enjoy a knock-on effect from the Prime Day activity.

“Last year, online sales on non-Amazon sites grew by 69% globally on the first day of the sale.  According to Adobe Digital Insights, large retailers also experienced up to 50% increased sales in the days following the last Prime Day – presumably as shoppers searched the web for items they couldn’t find in Amazon’s sale,” David continued.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

New 45-second animation sees character and his friends pay tribute to Her Majesty the Queen, who has also turned 95....
Launching this summer, the collection includes t-shirts and tops for men, women and children....
Global partnership with Groupe SEB has seen the launch of a 50 sku Chefclub x Tefal range....
Including Silvergate Media acquiring the rights to bilingual picture book series ¡Vamos! with plans for an animated series....
Agent secures raft of merchandise deals following agreement with Moonbug earlier this year....
New partners include Haven, The Wizards, TBR The Brand Residence, Planeta Junior, BLA! Boutique Licensing Agency, License Connection and Lotus....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.