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Amazon US reveals record breaking holiday season

Customers shop at record levels with billions of items ordered worldwide says retailer.

Amazon has revealed that this holiday season was a record breaking one for the retailer, with customers all around the world ordering billions of items.

In addition to this, it was also a record breaking season for independent third party sellers – mostly small and medium-sized businesses – with worldwide unit sales seeing double-digit year over year growth, surpassing a billion items sold.

L.O.L. Surprise Glitter Globe Doll Winter Disco Series was named as one of the bestselling products across the Christmas period, along with LEGO Star Wars Darth Vader’s Castle, NERF N Strike Elite Strongarm toy blaster and Pokémon Sword for Nintendo Switch.

Indeed, toys and games, fashion, home and beauty were the most popular departments for Amazon, with more than half a billion total items ordered.

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