This ad will be closed automatically in X seconds.

Amazon US reveals record breaking holiday season

Customers shop at record levels with billions of items ordered worldwide says retailer.

Amazon has revealed that this holiday season was a record breaking one for the retailer, with customers all around the world ordering billions of items.

In addition to this, it was also a record breaking season for independent third party sellers – mostly small and medium-sized businesses – with worldwide unit sales seeing double-digit year over year growth, surpassing a billion items sold.

L.O.L. Surprise Glitter Globe Doll Winter Disco Series was named as one of the bestselling products across the Christmas period, along with LEGO Star Wars Darth Vader’s Castle, NERF N Strike Elite Strongarm toy blaster and Pokémon Sword for Nintendo Switch.

Indeed, toys and games, fashion, home and beauty were the most popular departments for Amazon, with more than half a billion total items ordered.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Mattel_OG
 
Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
FiveNightsFreddy500x500-500x500
 
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
J.G
 
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Hasbro_music
 
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
 
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Brawl_Stars
 
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.