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Anderson Entertainment unveils 2021 plans

New content, products, partnerships, web resources and more are on the way.

Anderson Entertainment, the company founded by Gerry Anderson – the man behind such iconic shows as Thunderbirds and Space:1999 as well as modern hits like Space Precinct and the 2005 reimagining of Captain Scarlet, has revealed its plans for 2021, with the company confident of a bumper year.

An expanded direct to consumer and retail merchandising offering, supported by more broadcast and streaming partners for existing television shows and more new content development, will be at the heart of the company’s strategy for 2021.

The strategy will be led by the company’s successful ecommerce site – the Gerry Anderson Store – which boasts an expanding list both of licensee-supplied product and new items developed and created by Anderson Entertainment.

With 2020 sales from the Official Gerry Anderson Store having already eclipsed the 2019 figure, Anderson Entertainment is now building on the strength of its DTC business and working with new partners. This year will also see many more products – and product categories – launching on the store’s site and through other online and physical retail outlets.

The expansion will be enabled by a new cross-category licence which Anderson Entertainment recently signed with ITV Studios, the underlying rights holder for many classic Gerry Anderson properties. It allows Anderson Entertainment to build on the global recognition of the Gerry Anderson portfolio with expanded product ranges and to build sales opportunities with other retail partners.

When it comes to new content, popular audio drama First Action Bureau – developed and produced during the spring lockdown – is now on CD and a new series is planned.

Firestorm and the imminent reboot of Terrahawks lead a growing slate of series under development or in production, many of which will be announced later this year.

Supporting all of the plans is a new corporate website. Launched in mid-January, www.anderson-entertainment.co.uk has been redesigned for easier navigation, highlighting the company’s classic and new content, along with its ongoing IP development, consumer products and services. Investment and partnership opportunities are also a strong focus of the redesigned site.

“We’ve spent a number of years establishing a strong merchandise offering, expanding into new platforms and developing new IP,” said Jamie Anderson, md of Anderson Entertainment. “Anderson Entertainment is now perfectly placed to build on the success of this coordinated strategy. It’s going to be a very exciting 2021.”

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