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Animaccord cooks up new restaurant brand deal for Masha and the Bear

Japanese restaurant brand Tanuki will launch Masha and the Bear kids’ meals in CIS.

Animaccord is exploring new ground in the restaurant business, securing a new deal with Japanese family restaurant brand, Tanuki to launch a set of Masha and the Bear kids’ meals.

The new licensed food collection will include three different sets of Kid’s Boxes. These will include Kid’s Box with chicken burger, Kid’s Box with chicken nuggets and Kid’s Box with shrimps, along with a collectable toy inside.

The campaign was launched earlier this week in all Tanuki restaurants across Russia, Ukraine and Kazakhstan. Marketing activity including meet and greet events and joint promotional campaigns on the brands’ social media will also take place.

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