This ad will be closed automatically in X seconds.

Animaccord cooks up new restaurant brand deal for Masha and the Bear

Japanese restaurant brand Tanuki will launch Masha and the Bear kids’ meals in CIS.

Animaccord is exploring new ground in the restaurant business, securing a new deal with Japanese family restaurant brand, Tanuki to launch a set of Masha and the Bear kids’ meals.

The new licensed food collection will include three different sets of Kid’s Boxes. These will include Kid’s Box with chicken burger, Kid’s Box with chicken nuggets and Kid’s Box with shrimps, along with a collectable toy inside.

The campaign was launched earlier this week in all Tanuki restaurants across Russia, Ukraine and Kazakhstan. Marketing activity including meet and greet events and joint promotional campaigns on the brands’ social media will also take place.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Supported by The Point.1888, the programme will deliver a range of products that aim to capture the spirit and energy of Team GB and help increase the brand’s presence in different categories and retail channels....
The winners of the 20th BAFTA Games Awards were announced on Thursday 11 April in a ceremony hosted by Phil Wang at the Queen Elizabeth Hall in London....
Fans across the globe will have the choice of three limited edition Pringles-inspired designs in fan favourite Crocs styles, an array of Pringles-themed Jibbitz charms and a new Pringles flavour inspired by the partnership, Croc-Tail Party....
With a promise that the licensing programme will 'extend the allure of the majestic estate' to connoisseurs far and wide, an array of merchandise is being planned....
Under the new agreement, Revlon's Curve for Men will become an Official Partner of UFC in the fragrance category - marking the first time UFC has offered the category to a marketing partner....
Taking place on Thursday 25 April, some 450 industry executives will head to the Royal Lancaster London for an afternoon of celebration....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.