This ad will be closed automatically in X seconds.

Animaccord strengthens global publishing network for Masha and the Bear

Animaccord has further strengthened its global publishing network for its Masha and the Bear preschool property.

The company offers over 500 skus around the world.

In the Americas and Asia, Animaccord has confirmed new partnerships and upcoming product releases in Argentina. During the final quarter of last year, Editorial Vertice debuted with Masha and the Bear colouring books across all its retail channels, while Editora Aladino will introduce its branded sticker books from Q3 2024.

Phidal has also renewed its rights to distribute novelty books through its retail channels in the US and across EMEA. The renewal also extends to Ediciones Larousse, which offers educational and colouring books in Mexico, as well as Ciranda Cultural in Brazil and Prakash Books in India, both of which provide storybooks and activity books.

In Eastern Europe and beyond, Polish Harper Collins offers all publishing formats across all retail, complemented by Media Service Zawada’s additional formats. Recent launches have been conducted by Pro Films, which released storybooks and activity books in Bulgaria, plus Menart Publishing, which made activity books available in all retail outlets across Slovenia.

In addition, long-term partners such as Luppa launched partwork collections in the Czech Republic in February. Other publishing activity for the brand includes a continuous partnership with the regional market leaders such as Kolibri in Hungary, and Litera in Romania and Moldova.

Over in Italy, Animaccord has a variety of Masha and the Bear products through partnerships with Play Press (activity books in kiosks and in general retail), Pon Pon Edizioni (storybooks and activity books in all retail) and Panini (magazines and comics in kiosks).

In France, Hachette covers all major book formats including storybooks, activity books, novelties and puzzle books. The publisher draws inspiration not only from the main content, but also integrates stories from special video formats.

In Iberia, Animaccord has secured extensive publishing coverage with Grupo Anaya, which has renewed its commitment to distribute activity books in both Spanish and Catalan, and Angel Europa, which continues to distribute activity books in Spanish, through bookstores and other book channels.

Meanwhile, in Portugal, Zero A Oito has been distributing Masha and the Bear magazines through its kiosks for many years.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The new collection has been produced in partnership with Laura Ashley and Next and was facilitated by IMG, which acts as its licensing representative for fashion in the UK, Europe, Australia, New Zealand and Asia....
Designed by Edwina Ellis - designer, engraver and printmaker for The Royal Mint - the coin portrays the iconic National Gallery building in Trafalgar Square, London....
Under the multi-year deal, Fanatics will make available a new range of dedicated merchandise for the tennis tournament for fans across the globe....
"With this epic series, we are anticipating a brand-new wave of new Star Wars fans."...
The new unisex animal-based property has a collection of 90 skus across gifting and back to school ranges....
Media entrepreneur, podcaster, writer and performer, Cally Beaton has been confirmed as host of the Brand & Lifestyle Licensing Awards 2024....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.