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Animaccord strengthens global publishing network for Masha and the Bear

Animaccord has further strengthened its global publishing network for its Masha and the Bear preschool property.

The company offers over 500 skus around the world.

In the Americas and Asia, Animaccord has confirmed new partnerships and upcoming product releases in Argentina. During the final quarter of last year, Editorial Vertice debuted with Masha and the Bear colouring books across all its retail channels, while Editora Aladino will introduce its branded sticker books from Q3 2024.

Phidal has also renewed its rights to distribute novelty books through its retail channels in the US and across EMEA. The renewal also extends to Ediciones Larousse, which offers educational and colouring books in Mexico, as well as Ciranda Cultural in Brazil and Prakash Books in India, both of which provide storybooks and activity books.

In Eastern Europe and beyond, Polish Harper Collins offers all publishing formats across all retail, complemented by Media Service Zawada’s additional formats. Recent launches have been conducted by Pro Films, which released storybooks and activity books in Bulgaria, plus Menart Publishing, which made activity books available in all retail outlets across Slovenia.

In addition, long-term partners such as Luppa launched partwork collections in the Czech Republic in February. Other publishing activity for the brand includes a continuous partnership with the regional market leaders such as Kolibri in Hungary, and Litera in Romania and Moldova.

Over in Italy, Animaccord has a variety of Masha and the Bear products through partnerships with Play Press (activity books in kiosks and in general retail), Pon Pon Edizioni (storybooks and activity books in all retail) and Panini (magazines and comics in kiosks).

In France, Hachette covers all major book formats including storybooks, activity books, novelties and puzzle books. The publisher draws inspiration not only from the main content, but also integrates stories from special video formats.

In Iberia, Animaccord has secured extensive publishing coverage with Grupo Anaya, which has renewed its commitment to distribute activity books in both Spanish and Catalan, and Angel Europa, which continues to distribute activity books in Spanish, through bookstores and other book channels.

Meanwhile, in Portugal, Zero A Oito has been distributing Masha and the Bear magazines through its kiosks for many years.

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