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Animated TV series for children’s publishing brand Spot in the works

Puffin – part of Penguin Random House Children’s UK – has confirmed that the TV rights to its bestselling children’s book series Spot, have been optioned by Guru Studio.

Eric Hill’s creation first appeared in 1980 in the first ever lift-the-flap storybook, Where’s Spot? and has since become a perennial bestseller with over 65 million books sold worldwide. The books have been translated into over 60 languages including braille and sign language across more than 20 formats including lift-the-flap books, board books and novelty titles with Puffin releasing new titles every year.

The bestselling series has enjoyed notable recent growth throughout many key global territories including the US and Australia. In the UK, over one million Spot books have been sold since 2020 alone, more than double the volume sold in the prior four years.

The Fun with Spot consumer products and licensing programme including toys, apparel and live experiences, is managed in-house by Penguin Ventures and, together with Puffin, supports the continued global growth of the brand.

The new TV series will follow Spot and, just like in the classic books, children will see their own everyday experiences reflected in the puppy’s adventures with his family and friends as they discover the big wide world around them.

“Spot holds a special place in the hearts of millions of families around the world as Eric Hill’s dynamic storytelling and lift-the-flap discovery moments invite children to become part of the story,” commented Frank Falcone, president and executive creative director at Guru Studio. “As stewards of this cherished literary legacy, we will inspire that same engaged curiosity, bringing a fresh and contemporary feel, for today’s preschoolers.”

Francesca Dow, md at Penguin Random House Children’s UK, continued: “Puffin is proud to be the home of Eric Hill’s beloved Spot. His child-like, inquisitive nature and boundless energy have captivated small children for over 40 years. Spot’s timeless appeal lies in his simplicity and in Eric’s ability to capture the essence of early childhood experiences.

“Guru recognises Spot’s unique appeal and this, together with an impressive portfolio and roster of talent, creates an exciting opportunity to bring Spot to new audiences via animation. We can’t wait to see Spot come bounding onto screen to excite and entertain millions of young children and their families, reaching new fans and old.”

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