This ad will be closed automatically in X seconds.

“Animé is highly influential in the West”

Max Arguile, founder of Reemsborko, on why licensees and retailers are now getting serious about animé brands.

“Many more licensees are now getting seriously interested in animé – in December, at their request, I ran through the entire Reemsborko roster for the benefit of a licensee,” begins the agency’s founder, Max Arguile.

“This happened less than a year after almost the same meeting with the same licensee. At that point, they were very unsure about the genre and nothing happened but now, because retail is asking for it, they know they have to take animé seriously.”

Hatsune Miku (pictured above with Max) was the busiest licence for the company during lockdown and this continued in 2021, says Max. He is also confident that all the work done on Dragon Ball will soon bear fruit, while the Junji Itô Collection continues to grow with a number of new licensees and ranges.

So why should animé brands be on the radar? “It’s partly about the well-established and multi-generational fanbases, and also the ability to open doors at retail but more that, animé brands are very much worth your consideration because your competitors mostly don’t have them, and nor do your customers,” points out Max.

Animé is highly influential in the West and the fans that grew up on it are now creating their own versions. Zombie Makeout Club is an animé-adjacent property from a US designer that has been very well established in Hot Topic in the US for over a year. The apparel range just had an incredible start in the UK for Trademark. As well as HMV and Forbidden Planet, and others, they are now going into EMP, at which point we predict consistent European sales for an extended period. The fans are out there, and they are keen to buy the product. Watch out for Zombie Makeout Club… don’t say I didn’t warn you.”

This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LibbyGrant500x500
 
Andrew Lloyd Webber’s Really Useful Group is significantly ramping up its licensing ambitions - welcoming experienced consumer products executive, Libby Grant to the role of chief commercial officer....
PrimarkPortugal500x500
 
The retailer is planning to open four new stores in four new cities, alongside extending its popular Colombo store in Lisbon....
SwizzelsOneStop500x500
 
The deal - brokered between Blonde Sheep Licensing and Louis Kennedy - covers six pin badge designs....
OGTheGrinch500x500
 
The family friendly games publisher is teaming up with Dr. Seuss Enterprises on a special physical update holiday edition of The Grinch: Christmas Adventures....
KeithTaperell500x500
 
The new structure sees a number of promotions including Keith Taperell at Bravado UK becoming vp of licensing....
LoveIslandshop500x500
 
The new pop-up shop will give fans an opportunity to purchase a variety of synonymous products seen on screen including the iconic water bottles for a four-week period at Bluewater Shopping Centre from 25 June....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.