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Animoca Brands scores with Queens Park Rangers

Animoca Brands has secured a global licence to produce and publish NFTs for the football club.

Animoca Brands and Queens Park Rangers FC have joined forces to develop and launch non-fungible tokens (NFTs) based on the football team, starting with sets of limited edition collectables to be launched later in the year.

Animoca Brands has secured a global licence through the club’s holding company, QPR Holdings.

“We are thrilled by the prospect of collaborating with Queens Park Rangers and look forward to creating further engagement opportunities for the fans of this distinguished football club,” commented Yat Siu, chairman and co-founder of Animoca Brands.

Euan Inglis, commercial director at Queens Park Rangers, added: “We have launched a number of innovative digital products over the course of the last two seasons. We have taken a keen interest in blockchain, NFTs and tokenisation, which represent a hugely exciting area for football clubs.

“The opportunity to create digital assets that are unique and truly ownable by their holders really is particularly appealing for sports teams. Working with market leader Animoca Brands, whose track record speaks for itself, was an opportunity we could not miss. The concepts that we will develop through this partnership will create some real excitement with our fanbase.”

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