Apples to Pears unveils Springwatch lines

Licensee reveals new product ahead of return of the popular show this month.

Ambitious licensee Apples to Pears is launching new BBC Earth Springwatch Bird and Bat Box Kits ahead of the return of the popular show this month.

The product has already notched up record pre-orders, as well as winning a Highly Commended award in the Made in Britain category at the Gift of the Year accolades earlier this year.

The kits are designed to support wildlife, are made in Britain from recycled and reclaimed timber and sourced from an enterprise creating opportunities for disadvantaged communities.

Targeted packaging is aimed at all the family to ensure broad market appeal.

There are seven designs – six Bird Box Kits and one Bat Box Kit – in the range, all priced at £19.99.

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