This ad will be closed automatically in X seconds.

ARTiSTORY teams with The British Library on IP licensing in Greater China

ARTiSTORY has secured a multi-year agreement with The British Library to work on IP licensing in the Greater China market, further expanding its portfolio within the library category.

The partnership reflects ARTiSTORY’s vision to help extend The British Library’s reach to a much wider audience in the China market via innovative licensing programmes, which would engage with retailers, manufacturers, direct to consumer brands, online retailers and eventually reaching millions of culture-lovers and consumers across generations.

The British Library has a collection of over 170 million items, ranging from prints and electronic books to periodicals, films and rare manuscripts, as well as digital image and sound collections.

Iconic legacies such as Leonardo da Vinci’s notebook, Alice’s Adventures in Wonderland, the works of Shakespeare, the story of Medusa and many more would become source of inspirations of ARTiSTORY’s annually refreshed themes of design assets, as well as multiple forms of content for storytelling purposes.

These designs, paired with the content, would be used on products spanning various categories such as fashion and home décor, as well as to create rich formats of experiences such as location based entertainment.

“It is a great pleasure to work with the British Library, home to human being’s intellectual treasures for thousands of years,” commented Yizan He, founder and ceo of ARTiSTORY. “It is also an exciting moment for ARTiSTORY, as we have successfully moved one step further in diversifying our IP portfolio. With ARTiSTORY’s core capability of ‘Artefacts to Merchandise’ and storytelling, we are looking forward to bringing the best of British Library to consumers in China.”

Phil Spence, coo at the British Library, continued: “We have a long history of working with Chinese cultural institutions on research projects to advance knowledge and mutual understanding, and since The British in Library in China project, we started to engage with wider audiences through cultural events such as exhibitions, talks and forums.

“Now we are thrilled to be working with ARTiSTORY to share our intellectual heritage with Chinese audiences through creative IP projects and memorable cultural experiences.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
ParisOlympics500x500
 
Supported by The Point.1888, the programme will deliver a range of products that aim to capture the spirit and energy of Team GB and help increase the brand’s presence in different categories and retail channels....
BaftaGamesPhilWang500x500
 
The winners of the 20th BAFTA Games Awards were announced on Thursday 11 April in a ceremony hosted by Phil Wang at the Queen Elizabeth Hall in London....
PringlesCrocs500x500
 
Fans across the globe will have the choice of three limited edition Pringles-inspired designs in fan favourite Crocs styles, an array of Pringles-themed Jibbitz charms and a new Pringles flavour inspired by the partnership, Croc-Tail Party....
RoyalPavilionBrighton500x500
 
With a promise that the licensing programme will 'extend the allure of the majestic estate' to connoisseurs far and wide, an array of merchandise is being planned....
CurveUFC500x500
 
Under the new agreement, Revlon's Curve for Men will become an Official Partner of UFC in the fragrance category - marking the first time UFC has offered the category to a marketing partner....
BLLAS24new500x500
 
Taking place on Thursday 25 April, some 450 industry executives will head to the Royal Lancaster London for an afternoon of celebration....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.