Artwork brand Snowtap eyeing successful 2023

Graphic design and illustration brand, Snowtap and its consumer products agent KJG are celebrating a successful Christmas 2022 and looking forward to a busy 2023.

A well received Christmas greeting cards launch has been quickly followed by plans for an imminent retail launch of social stationery and gifts, as well as the signing of a new licensee in the toys and games category.

All three licences highlight Snowtap’s signature artwork, which includes illustrations in watercolour and line drawing with hand-drawn typography highlighting witty and motivational wordplay.

The Art File’s greeting cards – based on Snowtap’s natural world-inspired designs – enjoyed sales exceeding expectations for Christmas 2022. New designs are now being lined up for the 2023 campaign.

Meanwhile, Blueprint Collections will be launching a wide range of social stationery and gifts including mugs, pencil cases, notebooks, pens, sunglasses cases and drinks bottles.

The autumn/winter 2023 games market will also be targeted with a new launch from Gibsons Games. The Collective of Creatures jigsaw puzzle will launch in Q3 and will be showcased on the company’s stand during Toy Fair and Spring Fair.

On top of these deals, Portico Designs will be continuing its relationship with Snowtap, through which it sells cards and 2023 calendars to Barnes & Noble in the US.

“We are thrilled that so many people have enjoyed Snowtap’s illustrations and even more excited that our work is now attracting high-quality licensing partners across a diverse range of categories,” commented Gracie Tapner and Susy Snow, founders of Snowtap. “Blueprint Collections, The Art File and Gibsons Games have brilliantly adapted our work to their products. We’re delighted to be working with them.”

KJG’s Kirsty Guthrie continued: “It’s been a very rewarding Christmas for the Snowtap team but they’re not resting on their laurels. The word is definitely out on the appeal and originality of Snowtap’s work and we’re expecting even more interest from potential licensees in the coming year.”

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