This ad will be closed automatically in X seconds.

Atari teams with Aardman to bring its characters to RollerCoaster Tycoon Touch

Shaun the Sheep and his flock feature in range of new branded rides and attractions in-game.

Atari has launched a new partnership with Aardman to bring the cast of Shaun the Sheep to its popular theme park management series in RollerCoaster Tycoon Touch for mobile devices.

The new Shaun the Sheep season updated sees the addition of branded rides, character statues and various themed attractions.

For example, park visitors can get a high-level view of frantic farm madness by riding the Tower of Sheep and Lu-La’s Helter Skelter, stop in for a slice of ‘za at the Shaun the Sheep Pizzeria (or brave the pizza-themed Baa-gherita ride) and strap into the Shaun the Sheep Farmhouse Coaster.

Players can also collect statues of favourite characters including the Farmer, Bitzer, Timmy and Shaun himself. The rides and attractions are available via the in-game store or unlocked by completing in-game challenges.

“RollerCoaster Tycoon is one of one the world’s most recognized and established amusement park building game franchises,” said Adam Vincent-Garland, category manager, interactive and toys at Aardman. “Shaun the Sheep attractions have been entertaining families across the globe for years, so it only made sense to bring Shaun to the beloved mobile game.

“Players will be flocking to customise their parks with new and hilarious rides and attractions featuring everyone’s favourite fuzzy friend.”

Tony Chien, vp marketing at Atari, added: “Much like RollerCoaster Tycoon, Aardman is a well-loved brand with years of global prestige; it’s a brand that fans can count on to bring fun and endlessly charming characters to whatever they work on.

“This partnership allows us to bring a fresh yet well-known face to RollerCoaster Tycoon Touch. We are thrilled to share all of the creatively themed content that the world of Shaun the Sheep offers to our fans.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LAfashion500x500
 
The new collection has been produced in partnership with Laura Ashley and Next and was facilitated by IMG, which acts as its licensing representative for fashion in the UK, Europe, Australia, New Zealand and Asia....
NGcoin500x500
 
Designed by Edwina Ellis - designer, engraver and printmaker for The Royal Mint - the coin portrays the iconic National Gallery building in Trafalgar Square, London....
LaverCup500x500
 
Under the multi-year deal, Fanatics will make available a new range of dedicated merchandise for the tennis tournament for fans across the globe....
RubiesYoungJedi500x500
 
"With this epic series, we are anticipating a brand-new wave of new Star Wars fans."...
Bangoberry500x500
 
The new unisex animal-based property has a collection of 90 skus across gifting and back to school ranges....
CallyBeatonB&LLAs500x500
 
Media entrepreneur, podcaster, writer and performer, Cally Beaton has been confirmed as host of the Brand & Lifestyle Licensing Awards 2024....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.