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Atari teams with Aardman to bring its characters to RollerCoaster Tycoon Touch

Shaun the Sheep and his flock feature in range of new branded rides and attractions in-game.

Atari has launched a new partnership with Aardman to bring the cast of Shaun the Sheep to its popular theme park management series in RollerCoaster Tycoon Touch for mobile devices.

The new Shaun the Sheep season updated sees the addition of branded rides, character statues and various themed attractions.

For example, park visitors can get a high-level view of frantic farm madness by riding the Tower of Sheep and Lu-La’s Helter Skelter, stop in for a slice of ‘za at the Shaun the Sheep Pizzeria (or brave the pizza-themed Baa-gherita ride) and strap into the Shaun the Sheep Farmhouse Coaster.

Players can also collect statues of favourite characters including the Farmer, Bitzer, Timmy and Shaun himself. The rides and attractions are available via the in-game store or unlocked by completing in-game challenges.

“RollerCoaster Tycoon is one of one the world’s most recognized and established amusement park building game franchises,” said Adam Vincent-Garland, category manager, interactive and toys at Aardman. “Shaun the Sheep attractions have been entertaining families across the globe for years, so it only made sense to bring Shaun to the beloved mobile game.

“Players will be flocking to customise their parks with new and hilarious rides and attractions featuring everyone’s favourite fuzzy friend.”

Tony Chien, vp marketing at Atari, added: “Much like RollerCoaster Tycoon, Aardman is a well-loved brand with years of global prestige; it’s a brand that fans can count on to bring fun and endlessly charming characters to whatever they work on.

“This partnership allows us to bring a fresh yet well-known face to RollerCoaster Tycoon Touch. We are thrilled to share all of the creatively themed content that the world of Shaun the Sheep offers to our fans.”

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