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Authentic Brands Group acquires Hunter IP

Authentic Brands Group has acquired the intellectual property of British heritage brand, Hunter.

With a 160+ year heritage, the Hunter brand has evolved from a rubber boot to a lifestyle brand – offering an expansive footwear collection, outerwear, bags and accessories designed for outdoor performance in both rural and urban environments.

ABG has also appointed The Batra Group and Marc Fisher Footwear as the brand’s core partners in key regions.

Batra will become the core licensee in the UK and continental Europe. The company will be responsible for designing and developing Hunter footwear, apparel and accessories, as well as operating Hunter’s branded retail stores, wholesale distribution and e-commerce in those territories.

US-based Marc Fisher Footwear, meanwhile, will be the core footwear partner for Hunter in the US, taking on the brand’s footwear design, wholesale and e-commerce operations in the territory.

“We are excited to finalise the acquisition of Hunter, an original footwear and outerwear pioneer,” commented Jamie Salter, founder, chairman and ceo at Authentic. “At the intersection of fashion and outdoor, Hunter introduces another elevated global brand to Authentic’s diverse lifestyle portfolio.

“We are also pleased to expand our relationships with two long-standing Authentic partners, Batra Group and Marc Fisher, each of whom has a proven track record of unparalleled expertise in product development across a range of categories and an established network of prominent retailers. We will look forward to working with them and our greater partner network to continue growing the Hunter brand.”

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