This ad will be closed automatically in X seconds.

Authentic Brands Group acquires Hunter IP

Authentic Brands Group has acquired the intellectual property of British heritage brand, Hunter.

With a 160+ year heritage, the Hunter brand has evolved from a rubber boot to a lifestyle brand – offering an expansive footwear collection, outerwear, bags and accessories designed for outdoor performance in both rural and urban environments.

ABG has also appointed The Batra Group and Marc Fisher Footwear as the brand’s core partners in key regions.

Batra will become the core licensee in the UK and continental Europe. The company will be responsible for designing and developing Hunter footwear, apparel and accessories, as well as operating Hunter’s branded retail stores, wholesale distribution and e-commerce in those territories.

US-based Marc Fisher Footwear, meanwhile, will be the core footwear partner for Hunter in the US, taking on the brand’s footwear design, wholesale and e-commerce operations in the territory.

“We are excited to finalise the acquisition of Hunter, an original footwear and outerwear pioneer,” commented Jamie Salter, founder, chairman and ceo at Authentic. “At the intersection of fashion and outdoor, Hunter introduces another elevated global brand to Authentic’s diverse lifestyle portfolio.

“We are also pleased to expand our relationships with two long-standing Authentic partners, Batra Group and Marc Fisher, each of whom has a proven track record of unparalleled expertise in product development across a range of categories and an established network of prominent retailers. We will look forward to working with them and our greater partner network to continue growing the Hunter brand.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.