This ad will be closed automatically in X seconds.

Authentic Brands Group acquires Hunter IP

Authentic Brands Group has acquired the intellectual property of British heritage brand, Hunter.

With a 160+ year heritage, the Hunter brand has evolved from a rubber boot to a lifestyle brand – offering an expansive footwear collection, outerwear, bags and accessories designed for outdoor performance in both rural and urban environments.

ABG has also appointed The Batra Group and Marc Fisher Footwear as the brand’s core partners in key regions.

Batra will become the core licensee in the UK and continental Europe. The company will be responsible for designing and developing Hunter footwear, apparel and accessories, as well as operating Hunter’s branded retail stores, wholesale distribution and e-commerce in those territories.

US-based Marc Fisher Footwear, meanwhile, will be the core footwear partner for Hunter in the US, taking on the brand’s footwear design, wholesale and e-commerce operations in the territory.

“We are excited to finalise the acquisition of Hunter, an original footwear and outerwear pioneer,” commented Jamie Salter, founder, chairman and ceo at Authentic. “At the intersection of fashion and outdoor, Hunter introduces another elevated global brand to Authentic’s diverse lifestyle portfolio.

“We are also pleased to expand our relationships with two long-standing Authentic partners, Batra Group and Marc Fisher, each of whom has a proven track record of unparalleled expertise in product development across a range of categories and an established network of prominent retailers. We will look forward to working with them and our greater partner network to continue growing the Hunter brand.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Mattel_OG
 
Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
FiveNightsFreddy500x500-500x500
 
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
J.G
 
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Hasbro_music
 
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
 
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Brawl_Stars
 
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.