This ad will be closed automatically in X seconds.

B.O.T. and the Beasties agrees new publishing deals

Brands with Influence has welcomed two new licensing partners for Ragdoll Productions’ B.O.T. and the Beasties.

Sweet Cherry Publishing – recent winner of Small Press of the Year 2021 at the British Book Awards – will produce a series of new book formats for the show, with the first release planned for 2022.

These will include story books, picture books, and creative play books utilising sounds from the episodes.

In addition, Immediate Media will be running regular B.O.T. and the Beasties content in its CBeebies magazine.

“We are delighted to be welcoming two excellent new partners to the B.O.T. family,” commented Martin Lowde, md at Brands with Influence. “The series is proving really popular with the young audiences and with its colourful and eclectic range of characters there is lots of scope for a fabulous new range of books and magazines.”

Sanjee de Silva, publisher at Sweet Cherry, added: “This brand is exactly what we have been looking for here at Sweet Cherry. It has longevity, a range of great characters and portrays the fun and educational values that we are proud to align ourselves with. Sweet Cherry’s creative teams have designed a really innovative and exciting new range for the series.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LeilaLoumi500x500
 
Leila will be responsible for executing Banijay Rights’ licensing and merchandising strategy across key brands including MasterChef, Peaky Blinders, Black Mirror and Simon’s Cat among others....
POCat5500x500
 
The summer of 2024 will mark a significant milestone for Products of Change as the brand and licensing industry’s only dedicated platform to sustainable transformation celebrates its five-year anniversary with a special get together for its community of members, industry pioneers and change makers....
PrimarkSpongebob500x500
 
The retailer has expanded its partnership with Paramount to celebrate 25 years of SpongeBob SquarePants....
LFTreasureHuntwinners500x500
 
The industry is being invited to celebrate summer in the capital with a treasure hunt on Wednesday 17 July around Embankment and Westminster, with the route marked by several local pubs....
RachelWyatt500x500
 
Brands In's Rachel Wyatt talks summer trading, new movie launches and hitting some ambitious targets for 2024....
LeMansAntiSocial500x500
 
The collaboration was brokered by the 24 Hours of Le Mans' exclusive licensing agency, IMG....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.