Brands with Influence has welcomed two new licensing partners for Ragdoll Productions’ B.O.T. and the Beasties.
Sweet Cherry Publishing – recent winner of Small Press of the Year 2021 at the British Book Awards – will produce a series of new book formats for the show, with the first release planned for 2022.
These will include story books, picture books, and creative play books utilising sounds from the episodes.
In addition, Immediate Media will be running regular B.O.T. and the Beasties content in its CBeebies magazine.
“We are delighted to be welcoming two excellent new partners to the B.O.T. family,” commented Martin Lowde, md at Brands with Influence. “The series is proving really popular with the young audiences and with its colourful and eclectic range of characters there is lots of scope for a fabulous new range of books and magazines.”
Sanjee de Silva, publisher at Sweet Cherry, added: “This brand is exactly what we have been looking for here at Sweet Cherry. It has longevity, a range of great characters and portrays the fun and educational values that we are proud to align ourselves with. Sweet Cherry’s creative teams have designed a really innovative and exciting new range for the series.”