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Backing swells for The Light Fund Row

Banter, Posh Paws/Whitehouse Leisure, Flair and Poetic Brands join sponsor roster.

With the event kick off edging ever closer, a swell of further support for The Light Fund London to Paris Row has been confirmed.

New sponsors on board with the challenge are Banter, which will have its logo emblazoned on the back of the t-shirt and splash jackets, and Posh Paws/Whitehouse Leisure, which is sponsoring the support boat (which will be renamed in its honour).

In addition, Flair is sponsoring the much-needed first aid kit to help treat the inevitable blisters from rowing.

Finally, Poetic Brands is on board to supply the Musto Channel Suits (a safety outer layer which will protect the crew from the elements).

The new additions join previously confirmed sponsors Brand Licensing Europe, H&A, Character World, Dreamtex, Zag Toys and Jazwares.

The London to Paris Light Fund Row is scheduled to leave Tower Bridge on April 27 and aims to arrive in Paris on May 4. The crew will row two hours on, two hours off throughout. A range of sponsorship packages are available for companies to support the event and a brochure is available by emailing robc@bulldog-licensing.com. Individuals or companies wanting to back the event without taking one of the packages can do so by clicking here.

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